Social Media Week Lagos 2018
Social Media Week 2018
Social media Week Lagos 2018 #smwlagos is the long-awaited technology conference. This event converges all the minds of journalists, entertainers, philanthropists, and corporate to provide current trends technology trends. When I was the Country Director of Junior Achievement Nigeria, the Marketing and communications manager would always talk about social media week. I never understood the importance of that event. Why was it relevant to our work to provide the best quality financial education programs for youth? I could not be much further from the truth.
Fast-forward to this point where I am currently a blogger trying to bring forth positive conversation about our country Nigeria. Transform Nigeria helps us to understand the importance of looking within to make a national impact. One of the sessions on social media week on “Challenging the Shithole Narrative” . This included Chamberlin from Channels television talking about how the Nigerian media differentiates itself and uses social media.
I was involved in interesting sessions such as, “Using a smartphone to take great pictures”, “Using storytelling to drive social change”,and “how to create viral content”. These great sessions to help us content creators determine how things work in the complex internet space. I was in Lagos for personal reasons so I registered for Social media week VIP. The value for the money for the sessions is something that the committee should work on. It should be deeper and more fulfilling than getting free lunch. How do I network with other bloggers, PR and brand experts to aid my blogging career?
Other Great Sessions
There are other sessions I attended which included “Hustler to Pan African Mogul”. This session highlights how Africans can use their passion to profit across the continent. The session could have been better with more insights where the panelist were in the past. The audience could have benefited from a clear path to becoming a pan-african mogul. I enjoyed a session on “Agri-business/Tech fusion session” because of my family’s interest in agribusiness. The session with the former Governor of Anambra state, Peter Obi was quite engaging. He talked vividly about “Governance and Innovation”. The way to innovate in Nigeria is to invest in education. The former governor of Anambra state talked about how China’s Gross Domestic product is $13 trillion while Nigeria is only $420 billion. China invested heavily in education which positively affected the GDP.
It was intriguing to see how much Chemonics and its partners sponsor the “Governance” day on Social media week. In the future, I would be more strategic going through the week to network with innovators to gain value.
More Value for Money
For an event as prestigious as Social Media Week 2018, I think for the VIP attendees, I don’t think I’m getting value for money. There were a few logistical mishaps during the registration process. When I went into the attendee badge instead of “executive VIP” which was an investment I made for more networking opportunities. It was later in the day when I stumbled on the VIP lounge that it was rectified. In addition, their printer was out of service so there were no name tags for easy introduction.
Their attempt to make the scheduling digital was a nice touch. However, my Wednesday schedule was given to me at 1am in the morning and my first class was 9am. The evening before would have been better for scheduling especially for working mothers. The Eventbrite application used asked me for another password (one of many I need to keep track of). So that was a non-starter. I think this can be tweaked for 2019 social media week.
In spite of some of the mishaps, the content provided value, the event attracted various sponsors especially in the media space. I think more should have been discussed about the electoral process and how youth can be more involved through social media. Well, I am looking forward to next year already and how technology will shape the narrative in Nigeria and Africa.